Chapter 7 of our book discusses the research (and subsequent evaluation) that public relations practitioners do to improve the methods they use and the relationships they maintain. I was definitely able to understand this chapter, especially the section that dealt with surveys and statistics, because I am also taking a statistics class this semester.
I also find the gray box on issues management very relevant because it seems like such an important management technique. Thinking about the example they gave about the U.S. cattle industry was really good because I actually remember when this happen and remember that it was handled very well. I never really realized the PR factor of this because, at the time, that's not at all what I was thinking about.
The Institute for Public Relations is an institute solely for public relations research. It seriously has research on nearly every aspect and type of public relations, from employee relations to international relations to reputation and trust. They even have articles about PR measurement and evaluation, something that was talked about a lot during this chapter. It's an issue because PR is something that is so difficult to measure accurately and the same every time.
I also decided to look up my own example of public relations research. What I found is a blog that posted a survey about which public relations agencies are best with social media and are developing the most beneficial social programs. She really goes into what the survey is about and, something I find important and interesting about this article, the demographics of the respondents. It almost seems that that part of the survey was just as important as the actual answers. This emphasizes that knowing exactly who your information is coming from is important and that diversifying it is also important.